KFC introducing the new ‘Chickenless Chicken vegetarian burger’ with the help of photoflyers
KFC joined the ‘Week without meat’ introducing their new ‘Chickenless Chicken vegetarian burger’. During that week they made a KFC restaurant completely ‘veggie’ for one full week in Rotterdam.
photoflyers at your restaurant?
- Campaign: ‘Week without meat’ introducing the Chickenless Chicken Vegetarian burger
- Location: Rotterdam, the Netherlands
- Goal: brand awareness, product launch, sales conversion, return visits
- Tools: instax wide (coupon) + unique hashtags
KFC participated in the annual ‘Week without meat’ introducing their new ‘Chickenless Chicken vegetarian burger’
During that week KFC made on of their main restaurants completely ‘veggie’ for one full week.
When approaching Photoflyer they mentioned to add an additional fun element to engage with their guests. After determined the right needs and preferences KFC agreed on to use the wide photoflyer.
They loved the idea of an old school instant photo and went for this size to have more communication space. It was easy to walk up to the guests and talk about the ‘Chickenless Chicken burger’, while handing out their personalized photoflyer.
During the PR event and during the rest of the week they used the photoflyers with a tear off coupon option. Especially the coupon option was effective as it is an easy way to connect and share an incentive as to come back again.
''This year (2020) in March, KFC joined the ‘Week without meat’ (Week zonder vlees) introducing our new ‘Chickenless Chicken vegetarian burger’. During that week we made a KFC restaurant completely ‘veggie’ for one full week in Rotterdam.
We used the flyers during the PR event and during the rest of the week with a tear off coupon option. It was easy to walk up to our guests and talk about the ‘Chickenless Chicken burger’, while handing out their personalized photoflyer. Especially the coupon option was effective as it is an easy way to connect and share an incentive as to come back again.
Pleasure working with Photoflyer and we hope to use them more in the future. I highly recommend Photoflyer with their divers possibilities.''
- Tamara van Beelen (Sr Restaurant Project Manager / KFC the Netherlands)