Christmas with photoflyers at Kaufland
To promote the holiday season, KAUFLAND Hypermarket in Germany used photoflyers. Get a picture with Santa Clause and create an everlasting memory.
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- Campaign: Christmas at ‘KAUFLAND’
- Location: Germany
- In collaboration with: Raatz Marketing
- Goal: To activate retail shop
- Tools : instax wide (regular)
At KAUFLAND, a German hypermarket chain, photoflyers were used as part of a Christmas-Street promotion. The customers at KAUFLAND had the opportunity to have their picture taken with Santa Claus.
The hypermarket chain set up a stage with Santa Claus and Christmas decoration in front of the markets. The promotion team was dressed up as Santa's elves and were instructed to talk to the visitors and bring them to the photoshoot with Santa on the stage.
The photoflyers were used to capture the moment and also had a nice Christmas message from KAUFLAND.
