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Levi’s store activation

Levi’s used photoflyers to get people excited to come into the stores and to raise brand awareness. By adding a hidden message on the back of the photoflyer, visitors were able to win various different prizes.

Levi’s store activation
  • Campaign: Levi’s store activation
  • Locations: Le Marais, Saint Lazare, and Champs Elysees
  • Goal: Increase foot traffic and sales at three Levi’s clothing stores in Paris
  • Tools: instax Wide 300 + Regular photoflyers + unique win codes
LEVIS CHAMPS ÉLYSÉES OPÉRATION 12 NOVEMBRE 2022 PHOTO 16 9 0000314
LEVIS CHAMPS ÉLYSÉES OPÉRATION 12 NOVEMBRE 2022 PHOTO 16 9 0000323


Levi’s used photoflyers for a campaign that took place in three different Levi's clothing stores in Paris: Le Marais, Saint Lazare, and Champs Elysees. They used photoflyers to drive people into the stores and raise brand awareness.

To make the campaign even more exciting, they added a hidden message on the back of each photoflyer that could only be revealed by using a special red film available inside the stores. Visitors who discovered a unique win code on their photoflyer were eligible to win various prizes, including jeans, customized jeans, patches, and pins.

The campaign was a huge success, with over 300 people visiting the stores each day during the promotion. This resulted in a 15% increase in turnover, which exceeded the client's expectations.

Customers loved the playful and original concept of the campaign and the chance to win prizes. It always brings a smile to people's faces when they see the instant photo developing and receive the photoflyer. Visitors were also delighted to receive a printed photoflyer as a memento of their visit, which created a positive and lasting brand experience.


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LEVIS ÉTIENNE MARCEL OPÉRATION 12 NOVEMBRE 2022 PHOTO 16 9 000024
LEVIS SAINT LAZARE OPÉRATION 12 NOVEMBRE 2022 PHOTO 16 9 000022
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