Jameson’s Movember city bar tour
Step into the world of an exciting brand journey created in collaboration with MJR TOM. This captivating campaign took place in the Netherlands and had two main aims: boosting brand awareness and increasing sales. But it didn’t stop there, let’s explore this success story by Jameson.
what can Photoflyer do for your bar?
This campaign also brought a fresh perspective to how brands engage with their audience. Let's explore this success story and see how Jameson's clever use of photoflyers formed strong connections with their audience.
- Campaign: Jameson Movember city bar tour
- Location: The Netherlands
- In collaboration with: MJR TOM
- Goal: brand awareness, drive up sales, bar-conversion
- Tools: instax mini (pocket tear-off)
Jameson's 'Movember City Bar Tour' partnered with MJR TOM for a vibrant Netherlands campaign. Goals included boosting brand awareness, driving sales, and encouraging bar visits. Leveraging the instax mini (pocket tear-off), Jameson aimed for a meaningful consumer connection.
Through a guerrilla strategy, Jameson's recognizable camera with a branded sleeve made interactions easy. Photoflyers' authentic approach linked brands with people, yielding remarkable results and fostering brand sympathy.
Other brands within Pernod Ricard that used Photoflyer:
- Absolut;
- Malibu;
- Martell;
- Ballantines;
- Olmeca;
- Havana Club.
