Captain America: Civil War premiere at Comic Con
Walt Disney Studios was looking for a way to interact with their target audience at the premiere of Captain America ‘Civil War’.
photoflyer at your movie premiere?
- Campaign: Movie premiere Captain America ‘Civil War’
- Location: Utrecht, the Netherlands
- Goal: brand awareness
- Tools: instax wide + QR-code + unique die-cut
Walt Disney Studios, part of The Walt Disney Company was looking for a fun way to interact with their target audience at the Comic Con fair in Utrecht. To promote their blockbuster movie and premiere of Captain America ‘Civil War’.
Photoflyer created a way to interact on a large scale. The main goal was to interact with 10.000 people for three days. Due to the speed of the photoflyers, we were able to give everybody their unique photoflyer.
You could choose which team you belong to, the red team (Team IronMan) or the Blue team (Team Captain America). You could win some great and exclusive Civil War prices. The only thing you needed to do was to take a picture of the photoflyer and put it on your Facebook or Instagram page and include the hashtag #teamironman or #teamcap.
The result was unbelievable! We generated more than 5000 unique posts on social media. That means that 50% of the people who got the photoflyer, posted it on social media. A massive exposure for Walt Disney Studios.